Logo Design.Social media kit.Basic branding
Client Name: AURÉL & BLOOM
Industry: Skincare / Beauty / Personal Care
Project Type: Brand Design Sample / Concept Identity
Services: Logo Design, Brand Audit, Color Palette, Typography Direction, Visual Identity, Social Media Kit, Brand Moodboard
Project Overview
AURÉL & BLOOM was created as a skincare identity concept with a soft luxury direction. The project focused on building a visual language that could feel calm, modern, and premium across both packaging and social media.
The identity board brings together the logo system, color palette, typography, and moodboard. This helped shape a clear visual direction before extending the brand into social media and campaign layouts.
The social media kit was designed to give the brand a strong first impression online. Each layout follows the same visual system — deep blue tones, clean typography, editorial spacing, and consistent logo placement.
Challenge
To create a skincare brand identity that feels premium, memorable, and soft without looking generic.
Goal
To develop a logo, brand visuals, and social media system that could make the brand look launch-ready.
Solution
A complete visual direction with logo variations, a calm luxury palette, clean typography, editorial layouts, and a social media kit designed for brand storytelling.
Sample projection based on visual identity improvement and brand presentation quality.